About The Becoming Company
Becoming isn’t a destination—it’s the work we do every day.
At The Becoming Company, we believe every person, family, and business has the potential to grow into a clearer, more aligned version of themselves. Sometimes the path is clear. Other times, life feels scrambled—like a jumbled Rubik’s Cube. Our role is to help you see the bigger picture, make the right turns, and walk with you as things come into alignment.
What We Do
Based in Wichita, Kansas, we provide coaching and mentorship in these areas:
Men’s Work – Helping men build clarity, resilience, and purpose.
Individual Coaching - One-on-one guidance to help you clarify your goals, overcome obstacles, and create balance in your personal and professional life.
Relationship Coaching – Creating healthier, more connected partnerships.
Family Dynamics Coaching – Strengthening communication and trust across generations.
Family Business Consulting – Guiding family-owned businesses through change and growth.
Business Coaching - Helping leaders and professionals recognize their opportunities for improvement and growth.
Our Values
We’re guided by the 3 A’s:
Accuracy – Understanding your goals and challenges clearly before moving forward.
Accountability – Following through on commitments—yours and ours.
Altruism – Putting your growth and well-being at the heart of our work.
About Lance
I’m Lance Minor—a retired U.S. Marine, entrepreneur, and Certified Family Business Advisor with almost 30 years of experience leading, coaching, and mentoring. My military service taught me the value of clarity, follow-through, and staying calm under pressure, while my entrepreneurial journey taught me how to adapt, manage set-backs, problem-solve, and connect with people from all walks of life. I bring structure when it’s needed, empathy when it matters most, and a genuine belief that every challenge is an opportunity to grow.
While I’m currently completing my Licensed Professional Counselor (LPC) credential, my work is rooted in coaching and mentorship, helping clients take meaningful action toward the life, relationships, and leadership they want.
Our Approach
We don’t just hand you answers—we walk beside you. We listen deeply, ask the right questions, and help you create your own solutions. Whether in-person or online, our sessions are collaborative, practical, and tailored to your unique journey of becoming.
