About The Becoming Company

Becoming isn’t a destination—it’s the work we do every day.
At The Becoming Company, we believe every person, family, and business has the potential to grow into a clearer, more aligned version of themselves. Sometimes the path is clear. Other times, life feels scrambled—like a jumbled Rubik’s Cube. Our role is to help you see the bigger picture, make the right turns, and walk with you as things come into alignment.

What We Do

Based in Wichita, Kansas, we provide coaching, mentorship, and consulting in the following areas:

• Individual Coaching
  One-on-one guidance to help you clarify direction, overcome obstacles, and create balance in your personal and professional life.

• Relationship Coaching
  Supporting healthier, more honest, and more connected partnerships.

• Family Dynamics Coaching
  Strengthening communication, trust, and understanding across generations.

• Family Business Consulting
  Guiding family-owned businesses through transition, growth, and complexity.

• Business & Leadership Coaching
  Helping leaders and professionals recognize patterns, clarify opportunities, and grow with integrity.

Much of our work engages questions of identity, responsibility, and maturity, themes that show up differently for each person and season of life.

Our Values

We’re guided by the 3 A’s:

• Accuracy – Understanding your goals and challenges clearly before moving forward.

• Accountability – Following through on commitments—yours and ours.

• Altruism – Putting your growth and well-being at the heart of our work.

About Lance

I’m Lance Minor—a retired U.S. Marine, entrepreneur, and Certified Family Business Advisor with almost 30 years of experience leading, coaching, and mentoring. My military service taught me the value of clarity, follow-through, and staying calm under pressure, while my entrepreneurial journey taught me how to adapt, manage set-backs, problem-solve, and connect with people from all walks of life. I bring structure when it’s needed, empathy when it matters most, and a genuine belief that every challenge is an opportunity to grow.

While I’m currently completing my Licensed Professional Counselor (LPC) credential, my work is rooted in coaching and mentorship, helping clients take meaningful action toward the life, relationships, and leadership they want.

Our Approach

Drawing from Ken Wilber’s Integrated Theories, we structure our work around four developmental phases—Grow Up, Wake Up, Clean Up, so we can better Show Up. That means developing maturity and responsibility, expanding awareness, addressing the patterns that keep you stuck, and translating insight into grounded action in your everyday life.