FAQ
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What is The Becoming Company?
The Becoming Company is a coaching and mentorship practice based in Wichita, Kansas. We specialize in Men’s Work, Family Dynamics Coaching, Relationship Coaching, Business & Life Coaching, and Certified Family Business Advising. Our mission is to help men, families, and leaders navigate life’s most important transitions with clarity, confidence, and purpose.
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What are your qualifications?
I’m a retired U.S. Marine, entrepreneur, and Certified Family Business Advisor with years of leadership and counseling training. My first graduate degree focused on Archetypes of Masculinity and what Daniel Levinson, calls, “The Male Pilgrimage.” My background blends real-world experience with professional education, giving me both the structure and empathy needed to guide clients through change. While I’m working toward my Licensed Professional Counselor (LPC) credential, all services I currently offer are coaching and mentorship, not therapy.
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How is coaching different from therapy?
Coaching is forward-focused, action-oriented, and centered on helping you achieve specific goals. Therapy often focuses on mental health diagnosis, treatment, and processing past trauma. Until I receive my LPC (Licensed Professional Counselor) in May 2026, all services at The Becoming Company are coaching and mentorship—not therapy.
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Who do you work with?
I work with individuals, couples, families, and business leaders. Clients come to me when they want to find purpose, improve communication, strengthen relationships, resolve conflict, navigate life transitions, or align their actions with their values.
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Do you offer virtual sessions?
Yes. All services can be done in-person at my Wichita office or virtually via Google Meet, making it easy to connect from anywhere in the U.S.
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How do I schedule a session?
You can book directly through my online scheduler HERE or contact me at lance@becomingcompanies.com.
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What can I expect in my first session?
Your first session is about building clarity. We’ll talk about your goals, challenges, and what success looks like for you. By the end, we’ll have a plan for how to move forward together.
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Do you work with businesses as well as individuals?
Yes. I am a Certified Family Business Advisor and provide consulting for family-owned businesses, including succession planning, communication strategies, and leadership coaching.
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What are the 3 A’s?
My work is guided by the 3 A’s:
* Accuracy – Understanding your challenges and goals clearly before moving forward.
* Accountability – Following through on commitments, both yours and mine.
* Altruism – Putting your growth and well-being first. -
What payment methods do you accept?
I accept credit/debit cards and electronic payments at the time of booking.
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Where are you located?
The Becoming Company is based in Wichita, Kansas, and serves clients locally and nationwide.
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Will you solve all my problems for me?
Nope. But I’ll help you see them more clearly, approach them from new angles, and take the steps to solve them yourself. Think of me less like a magician and more like a guide who knows a few shortcuts through the maze.